Australian digital ad trends: Mobile surge pushes spend past $3.3bn
Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.
Author: Kevin
Vimeo adds ‘pay-per-view’ option for content creators
Video-sharing site Vimeo has launched an on-demand pay-per-view model, letting users make money from video- provided they have a big enough audience.
Video viral of the week: Dove confronts beauty PhotoShoppers with hoax plugin
Dove took its ‘Campaign for Real Beauty’ up a notch this month, as the Unilever brand deployed a fake PhotoShop plugin to catch designers in the act of manipulating model images. See why it’s our video viral of the week below…
Top tips: How to avoid the pitfalls of a multi-national website
A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site – and not just a poor translation – is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific … [Read more…]
E-books added to UK’s ‘basket of goods’
E-books have been added to the basket of goods and services used to calculate inflation rates, reflecting the growing trend of buying digital versions of books on electronic readers such as the Kindle and Sony E-Reader.
WeSEE visual ad targeting ‘turns images into keywords’
UK tech start-up WeSEE has launched a visual-based ad tool, letting brands target images and videos in the same way as keywords.
St Ives buys agency Amaze for up to £25m
Manchester based digital communication Hasgrove has sold digital marketing arm Amaze to publisher St Ives, in a deal worth up to £25m.
Pinterest debuts analytics tools
Pinterest has launched new analytics tools to help businesses monitor user behaviour on the popular online scrapbooking site.
Internet Explorer 10 ‘will run Flash’ after surprise U-turn
In a surprise move, Microsoft has reversed its decision to ditch Flash support for its new Internet Explorer and Windows 8 products.
Clearasil runs Kinect X-Factor school competition
RB’s skincare brand Clearasil and Microsoft Advertising have launched a campaign to offer teenagers the chance to win an exclusive performance for their school from X Factor finalist Amelia Lily.