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Author: Kevin

Visual.ly turns Google Analytics into infographics

March 25, 2013

Visual.ly has launched a new tool that turns data from Google Analytics into infographics.

Uncategorized analytics, Google, infographic, marketing, media

Online piracy ‘does not hurt the music industry’- EC study

March 23, 2013

Illegal downloading has little impact on music sales and actually drives consumers to make legal purchases, according to a new study published by the European Commission’s Joint Research Centre.

Uncategorized music

Tesco begins Street View Easter egg hunt

March 23, 2013

Tesco has launched an online Easter egg hunt, using Google Street View technology to allow players to explore their local streets to find virtual Easter eggs.

Search, Uncategorized Christmas, Google, local, technology

Obama's 2012 re-election "redefined brand communications" says campaign guru

March 22, 2013

Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.

Uncategorized Amazon, brands, Facebook, Google, marketing

Obama’s 2012 re-election “redefined brand communications” says campaign guru

March 22, 2013

Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.

Uncategorized Amazon, brands, Facebook, Google, marketing

The fail trail: How 3 brands handled a social media crisis

March 22, 2013

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three … [Read more…]

Uncategorized brands, Facebook, infographic, media, Twitter

YouTube rivals Facebook with 1 billion users a month

March 22, 2013

YouTube has announced that it has more than 1 billion unique users every month, putting the video sharing site in the same club as Facebook, which reached the same figure last October.

Uncategorized advertising, brands, Facebook, Google, media

Google to unite all messaging platforms under ‘Babble’?

March 22, 2013

Google is planning to unify its various messenger platforms under the single platform ‘Babble’, according to a new report.

Uncategorized Google, technology

Third of digital ads ‘may never be seen’ (Infographic)

March 22, 2013

Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.

Uncategorized advertising, brands, global, infographic, marketing

Twitter at 7: The rise of the ‘global town square’ (video)

March 22, 2013

Seven years ago this week, the first tweet appeared on a then private social networking website, ‘Twittr’. The micro-blogging service has since gained an ‘E’ and 200 million users.

Uncategorized, Video blogging, global, Twitter
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