Android gets post-app adverts via Adfonic and IQzone
Ad buying platform Adfonic has teamed up with mobile ad technology firm IQzone to offer advertisers Postitial post-app ad units on Android smartphones.
Author: Kevin
Ebuyer hires Reevoo to boost sales
Technology retailer Ebuyer.com has partnered with Reevoo to boost its social business tools and drive sales.
MoneySupermarket ads blocked from Google search after AdWords breach
Finance site MoneySupermarket.com has seen its search ads pulled from Google’s search results due to a ‘lack of transparency’ over its payday loan adverts.
Google tackles phone spam for US contest
Google has unveiled a new tool that could block nuisance phone calls, in a similar way to email spam filters.
Full Google Glass SXSW presentation posted online
Google has posted the full video from its Project Glass presentation at last month’s SXSW event, showcasing the augmented reality specs in detail for the first time.
UK publishers expect 15% growth in digital 2013
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey.
Top tips: Online gaming- playing for insight
Gaming can be a powerful research tool to advertisers providing quick and easy-to-access information about a brand’s target audience. Scott Johnston, Head of global PR, Spil Games, looks at how brands can use games and interactive surveys to unlock insight.
Microsoft sells web TV arm to Ericsson- focuses on Xbox
Telecom equipment maker Ericsson is to buy Microsoft’s Mediaroom, a software tool that lets operators deliver TV over the Internet.
Basket abandonment case study: How mobile email can help
Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Matt Swan, Client Strategist at Affiliate Window, looks at how email re-targeting sales are being generated by mobile handsets.
Google ‘to buy WhatsApp’ to boost cross platform messaging- report
Google is mulling the acquisition of popular cross-platform meesenger tool WhatsApp for as much as $1bn, according to a news report.