Mobiles ‘now account for 25% of UK paid search spend’
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
The role of mobile phones and tablets in U.K. paid search advertising has continued to increase and now accounts for roughly 25% of total spend and 28% of total clicks, according to new research.
Shoddy service, redundant questions and disconnected processes are leading customers to abandon purchases, switch suppliers and terminate contracts. This is according to a survey commissioned by Redwood Software.
UK search volumes on tablet devices outpaced those on any other device, increasing 198% in the first quarter of 2013, compared with growth on smartphone devices of 66%, according to new research.
Following the announcement that Apple is expected to announce its first profit dip in ten years today, Vanessa Barnett, Technology and Media Specialist at Charles Russell LLP, argues that Apple is still in a strong position to compete with Android’s rise.
Looking ahead to Apple’s quarterly earnings later today, which are expected to disappoint, Victor Basta, managing director of Magister Advisors, argues that a focus on innovation is the wrong tactic for the technology giant, and instead the firm should focus on a broader strategy.
Media speculation about Apple running out of juice – with its focus on small changes to big products and a perceived lack of innovation – continue to circulate and unsettle investors. However the brand valuation team at Millward Brown – whose BrandZ Top100 Most Valuable Global Brands study has tracked a 1043% increase in the … [Read more…]
Google’s Play Store grew three times faster than Apple’s rival App Store globally in the first quarter of 2013, according to new research.
The Facebook Home interface for Android phone was downloaded half a million times in the first two weeks of its launch, according to new data.
German regulators have fined Google for collecting massive amounts of personal data including emails, passwords and photos illegally via its Street View mapping service.
Facebook is now integrating Rovi video metadata into its social network, letting users express the movies, TV shows and celebrities they love on their profile and offer app developers a base of entertainment data for the creation of consumer apps.