Nielsen tests online TV tracking tool
Nielsen is testing a new tool that lets TV networks track viewing of shows on their websites.
Author: Kevin
Experian launches cross-channel marketing platform
Experian has unveiled its new global cross-channel marketing platform, offering marketers a one-stop platform to develop and optimise real-time, full service marketing campaigns across channels.
Microsoft offers free wi-fi in special Forbes magazines
Microsoft has launched a new print campaign, adding free wi-fi technology to this month’s Forbes magazine.
Right to reply: Teaching coding to children should be a government priority
Government should capitalise on the astonishing success of the Raspberry Pi computer to ensure that coding is taught in schools as a priority says Gary David Smith – co-founder of Prism Total IT Solutions.
AOL reveals global branded content business Be On
AOL Networks has launched Be On, a new global branded content business.
Scoopshot lets publishers check authenticity of user content
Scoopshot, a content crowdsourcing service, has developed a patent-pending technology that automatically analyses user generated still and video images.
Chat apps ‘now more popular than texting’
Chat apps such as WhatsApp and Apple’s iMessage are now more popular than text messaging, according to a news report.
Twitter’s Google Glass app leaked online?
Twitter is rumoured to be working on an app for Google Glass, after some tweets have been spotted featuring a photo taken from the upcoming augmented reality specs.
Guest comment: What makes Adidas more inclined to invest in e-commerce than Primark?
News that Primark has chosen the high street over the internet, deciding not to open an online store, has surprised many in the industry as it goes against the strategy adopted by almost all other clothing retailers. Heikki Haldre, CEO and founder of Fits.me, shares his thoughts on whether Adidas should be more inclined to … [Read more…]
Is Facebook really losing millions of users? Socialbakers says ‘there is no story’
Reports that Facebook has lost millions of users from its biggest markets have been denied by Socialbakers, the analytics firm whose figures where used for the story.