Tradedoubler adds ‘click to call’ option to ad formats
Performance marketing network Tradedoubler is working with mobile ad firm Freespee to offer clickable phone numbers and tracking analytics to desktop and mobile display advertisers.
Author: Kevin
Thomson challenges internet users to take a ‘One-Minute Holiday’
Travel retailer Thomson has launched a new campaign encouraging Britain’s weary workforce to take an exotic break without leaving their desks.
Blackberry extends free BBM chat app to Android and iOS
BlackBerry’s popular chat app BBM is to launch on rival platforms for the first time, as the phone maker looks to capitalise on the growing demand for wi-fi alternatives to text messages.
Guest comment: Shares before likes – the death of the vanity metric
Measuring social media success, and the true value of a ‘like’, is a contentious issue. Rupert Staines, Managing Director UK and Europe, RadiumOne UK highlights the greater importance of shares on social media platforms over likes.
UK ‘new global technology hub’ second only to the US
The UK is now the second most attractive location in the world, after the United States, for high-flying professionals to relocate to, says a new report.
Camden first London borough to get ‘free’ public wi-fi
Camden is to become the first of 17 London boroughs to offer residents and visitors with free public wi-fi, but only for 30 minutes a day.
Google axes SMS search portal
Google has shut down its SMS search tool for mobile users without a data plan.
A snapshot of digital Brazil: Portals and social media reap biggest ad revenues
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report.
Hilton teams with Google for YouTube travel community
Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.
Roll over 4G? Samsung makes 5G mobile broadband breakthrough
Samsung has claimed to have made a breakthrough in 5G, a mobile broadband service that would let users download films in a second with 100 times faster smartphones.