Shoppers ‘moving faster than retailers towards mobile web’
Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according to new research.
Author: Kevin
Right to reply: Google and Verizon’s ‘Net Neutrality’- What’s all the fuss about?
Search Engine Google and Verizon, a leading internet service provider and formerly one of the AT&T Bell companies, are close to finalising a deal which would facilitate Verizon’s being able to speed online content to internet users more quickly, if the content’s creators are willing to pay for it. The idea that some sites, through … [Read more…]
Online trading – the barriers are smaller than you think
As online retail bucks the economic trend, why are so many small businesses still without a transactional site? Michael Norton, Managing Director, PayPoint.net takes a closer look…
Disney and Warner Bros accused of ‘spying on web users’
A number of high profile companies, including Disney and Warner Brothers, are being sued in the US for using a company that allegedly tracks the online activity of web users illegally.
Right to reply: World Cup branding flops- The ball’s bearing
What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Sainsbury’s sends personalised Nectar offers to iPhone users
Loyalty programme Nectar, and supermarket Sainsbury’s, launch their first apps for the iPhone and iPod touch this week.
Brits ‘don’t feel safe dating online’
Identity-checking experts 192.com have measured the anxieties of online dating, the lies being spun in cyberspace and how spelling mistakes and emoticons can make you look shifty.
Brits a nation of ‘Techthusiasts’ in transition- survey
Britain is a nation of ‘techthusiasts’, but many feel that they are being left behind by the digital revolution, according to a new survey conducted by Consumer electronics retailer Best Buy.
More than one billion Facebook hits ‘from people at work’
Accessing and downloading content from Facebook and YouTube while at work still accounts for more corporate web activity and bandwidth usage than from any other sites, according to new figures from managed security company, Network Box.
IAB top tips: B2B marketing – 4 ways to reach your audience
B2B buyers are consuming content in many forms online and it is becoming more apparent that B2B marketers need to distribute content wherever their potential customers are looking. With the B2B market being a highly competitive one distributing quality content online is crucial, doing so will give brands a greater reach and enable users to … [Read more…]