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Author: Kevin

Right to reply: Internet Explorer 9 – a complete non event for the IT manager

September 20, 2010

Last week, Microsoft unveiled the latest version of its market leading web browser. Richard Edwards, an Ovum principal analyst, looks at whether it cuts the mustard with IT managers.

Search, Uncategorized, Video marketing, Microsoft, Twitter

Project Canvas to launch Web TV next year as ‘YouView’ brand

September 17, 2010

Project Canvas, the on-demand TV service backed by BBC ITV, BT and Channel 4, has offially rebranded as YouView, and is set to launch as a beta test in the first quarter of next year

Uncategorized BBC, broadband, content, local, marketing

Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps

September 16, 2010

Twitter is now a ‘destination website’ and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…

Uncategorized apps, brands, content, Facebook, Google

Right to reply: Google Instant doesn’t mean the death of SEO

September 15, 2010

Does Google’s new instant search tool mean the end of SEO as we know it? Search engine optimisation company QueryClick argues why the pessimists have it wrong…

Search, Uncategorized advertising, Google, marketing, technology

The Digital Intersection – what TV choice for the British consumer?

September 15, 2010

On the eve of the IBC Conference in Amsterdam Louise Kavanagh, Managing Director of the digital TV data specialists Apogee takes a step back as the UK approaches the final months of the digital switchover.

Search, Uncategorized broadband, content, Entertainment, marketing

Mayor appoints City Hall ‘Digital Advisory Board’

September 14, 2010

Boris Johnson has appointed a new Digital Advisory Board, to help the London Mayor’s various digital projects, including London Datastore, WIFI London, The London Card and the proposed single non-emergency number for London.

Uncategorized broadband, content, Europe, games, government

First ‘market map’ of European online display advertising industry

September 14, 2010

Publishers struggling to tell their ad networks from their ad exchanges and their DSPs from their agency trading desks have a new tool to help them keep pace with the sub-sectors of the online advertising world.

Search, Uncategorized advertising, digital marketing, Europe, marketing

Half of Brits think TV and web are ‘a necessity, not a luxury’

September 14, 2010

TVs and the internet are a necessity, not a luxury, in modern Britain, according to a poll of over 15,000 people by consumer revenge site www.moneysavingexpert.com.

Search, Uncategorized games, marketing, media, technology

Facebook ‘social metrics’ help advertisers target your most clickable friends

September 13, 2010

Facebook has launched social metrics, a new tool that helps marketers understand the benefits of adverts that include social context from people’s friends on Facebook.

Search, Uncategorized Facebook, marketing, Privacy, Twitter

Right to reply: ‘Instant Search’– Google giveth then taketh away

September 10, 2010

Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop … [Read more…]

Search, Uncategorized brands, Google, marketing, Twitter
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