Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns.
SapientNitro’s Worldwide Chief Creative Officer Gaston Legorburu interviewed Dame Vivienne Westwood on stage at Cannes. Cannes Lions TV spoke to them after the session to get their perspective on storytelling and engaging the human condition.
A New Yorker who moved to London to set up educational video hub Mobento has secured £1.1m in funding, representing one of ‘Tech City’s’ largest recorded first-rounds of investment.
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and Melanie Brown at the MailOnline seminar, the AOL session, Shepard Fairey at Arnold Worldwide, and … [Read more…]
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system.
Although most companies are increasing their investment in mobile channels, consumers are facing significant customer experience issues while brands adapt to a multi-device world, according to a new report.
Nominet, the independent body that polices UK domain names, has launches a new round of initiatives designed to help ‘evolve’ the .uk namespace in the face of a rapidly changing internet landscape.
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.
EdPlace is working with digital marketing specialists Found to drive traffic to its parent-focused education platform.