Shazam offers real-time TV ad metrics
Digital media firm Shazam has launched a new metric to help advertisers gauge the effect of their TV ad campaigns.
Author: Kevin
Cannes Lions 2013- Vivienne Westwood on storytelling and engaging the human condition (video)
SapientNitro’s Worldwide Chief Creative Officer Gaston Legorburu interviewed Dame Vivienne Westwood on stage at Cannes. Cannes Lions TV spoke to them after the session to get their perspective on storytelling and engaging the human condition.
22 year old raises £1.1m for tech start-up
A New Yorker who moved to London to set up educational video hub Mobento has secured £1.1m in funding, representing one of ‘Tech City’s’ largest recorded first-rounds of investment.
Using Google Enhanced Campaigns – tips for improving effectiveness of paid search advertising
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.
Cannes Lions 2013- Video highlights from day one
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and Melanie Brown at the MailOnline seminar, the AOL session, Shepard Fairey at Arnold Worldwide, and … [Read more…]
Microsoft brings ads to Windows 8 apps with ‘Ad Pano’
Microsoft has launched Ad Pano, offering in-app ads on its Windows 8 operating system.
Mobile optimisation: Not as simple as 'flipping a switch'
Although most companies are increasing their investment in mobile channels, consumers are facing significant customer experience issues while brands adapt to a multi-device world, according to a new report.
Nominet plans for .uk domain ‘evolution’
Nominet, the independent body that polices UK domain names, has launches a new round of initiatives designed to help ‘evolve’ the .uk namespace in the face of a rapidly changing internet landscape.
Major UK retailers 'failing to optimise email marketing for mobile '
The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.
Home schooling website picks Found for marketing drive
EdPlace is working with digital marketing specialists Found to drive traffic to its parent-focused education platform.