EA drops online pass for used games after player complaints
Electronic Arts is axing a controversial program that stifled trade in second-hand games.
Author: Kevin
Why email still matters (infographic)
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
Coupons.com supports Kenco’s digital coupon campaign
Kenco is working with Coupons.com to offer a secure print-at-home coupon on the brand’s website.
IPC woos advertisers with new mobile ad formats
Publisher IPC Media has launched two further mobile advertising products – Premium Content Suite and Gallery Breakout –offering ways for advertisers to engage with their audiences through IPC’s brands.
De’Longhi debuts app for coffee-lovers
Italian brand De’Longhi has briefed PMA Digital to create a coffee experience app for its coffee machines, designed to help customers create great coffee at home in a move to extend their current “Serious About Coffee” web offering.
Aardman, Sony and BinWeevils.com search for pop video animators
BinWeevils.com, the BAFTA award-winning social website for children has partnered with Aardman Animations (creators of Wallace & Gromit) and Sony Music to find the best pop video animator in the UK.
World’s first ‘social star’ awards launched on YouTube
A new awards show celebrating the stars of social media is launching today, letting fans from around the world watch it ‘live’ on YouTube.
Mobile marketing strategy: How to ensure offline calls-to-action drive maximum mobile interaction
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part of their mobile marketing strategy, many marketers still miss the opportunity. Digital Strategy Director Julian … [Read more…]
Microsoft Xbox One revealed with online entertainment focus
Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena.
Interflora wins 5-year search keyword battle with M&S
Interflora has won a high court battle over Marks and Spencer in the UK, ruling that the supermarket chain could not use the florists’ trademark as a Google AdWord to boost its visibility on the search engine.