UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
UK advertisers spent more on online advertising than on TV in the first half of 2011, with the Web accounting for 27% of the total adspend, compared to TV’s 26.1% share, according to new research.
Apple has unveiled the latest version of its iPhone range, with a faster processing chip, new camera and voice-command capability, but there was no sign of the widely rumoured iPhone 5.
The Google+ button is now on 1 million sites and appears in 4 billion impressions every day, but that’s more to do with the fact that it’s Google than with the button being useful. So, who is actually using the Google+ button, are they in their millions, are they in fact real? Juan Vargas, SEO … [Read more…]
Best Buy has sold its struggling Napster online music service to competitor Rhapsody in exchange for a minority stake in the combined company. Napster will now be shut down, with its subscribers being migrated to Rhapsody.
Yahoo has updated and rebranded its online video site, as the online media firm looks to take on Hulu and YouTube in the video-on-demand market.
In a bid to cut down on second hand games sales, Sony has confirmed that all future Sony games with online functionality will require a unique online pass system, according to a report.
UK mobile ad agency Fetch Media has bought Lucidity Mobile, a London-based independent mobile advertising agency for an undisclosed sum.
Guidelines have been published which are supposed to make Internet service providers (ISPs) more honest when making broadband speed claims in their adverts. From April 2012, ISPs are supposed to comply with a “Help Note” issued by the Advertising Standards Authority (ASA). Neil Hawkins, contributing editor at Choose, asks if the new code is really … [Read more…]
The latest advertiser tool from Facebook starts to tackle conversation management reporting. ‘People Talking About This’ is one of the social media metrics released in the latest toolkit from the market shaping social network. Facebook analytics helps marketers with Facebook brand pages looking to track effectiveness, and find ways to quantify that return on social … [Read more…]