While large consumer marketing projects can be relatively simple to track success, for many smaller businesses, real ROI is a more elusive number. Tom Carter, Relationship Director at balloon dog looks at measurement and how to demonstrate results of marketing.
More than 90% employers use social networking sites to screen prospective employees, according to new research.
Mobile use in India is booming, as it becomes the second largest mobile market in the world.
Google has unveiled the second-generation of its Google TV software, powered by Android.
YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content.
Google Ad Network remains the top ad network in Australia, followed by Adconion and ValueClick, according to new data.
In the week ending 24th September 2011, Google+ went from ‘invitation only’ to ‘open access’, and increased their ranking from the 54th most visited site in the Experian Hitwise ‘Social Networking and Forums’ category to 8th place.
The United Nations has called on world leaders to ensure that at least half the developing world’s population and 40% of households in developing countries are using broadband Internet by 2015.
UK TV-on-demand website SeeSaw, has been closed down afer failing to renew content licenses.
Smartphones and Tablets are now accounting for nearly 55 of all web traffic across the 5 leading European countries, according to new research.