Editor, Author at Netimperative

Top tips: How brands can leverage a cultural moment to start a conversation

June 27, 2019

As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.

Kantar announces global partnership with Special Olympics

June 27, 2019

Kantar has today announced its partnership with Special Olympics, the world’s largest sports organisation for children and adults with intellectual disabilities and physical disabilities.

Brexit the biggest concern for UK tech workforce

June 27, 2019

Despite an encouraging optimism in the UK tech industry, the impact of Brexit is causing the most concern for IT professionals, according to a new report.

River Island boosts social shopping with Curalate to align social shopping experiences

June 27, 2019

River Island has partnered with Curalate to align social shopping experiences on and away from its website.

Most consumers fail to recall brands from ads deemed “viewable” by the industry

June 27, 2019

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

TV ad report: most viewers have second screen nearby

June 27, 2019

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

ITV joins up audience data on mobile and smart TVs with Meetrics

June 27, 2019

ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

June 27, 2019

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Diversity in Advertising report: UK lags behind US for representation

June 27, 2019

With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.

Ecommerce and Gen Z: Amazon lacks loyalty among younger customers

June 26, 2019

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).