Editor, Author at Netimperative

eBay buys Motors.co.uk to take on AutoTrader

October 22, 2018

eBay is buying online car marketplace Motors.co.uk from Cox Automotive, in a bid to take on the likes of AutoTrader in the UK.

Omnicom overtakes WPP as world’s most valuable ad firm

October 22, 2018

UK-based WPP has lost its title of most valuable advertising firm in the world, after a share price tumble saw its place slip below rival Omnicom.

Addison Lee to launch self-driving taxis in London by 2021

October 22, 2018

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

SEO Ranking– What factors you need to focus on for your site

October 22, 2018

There are literally hundreds of ranking factors in search, but as Google keeps bringing in new algorithms and enhancing its technology the lists keep changing. Chris Simmance of Optus Digital explains which factors remain a constant to get good ranking and why for the best part website owners shouldn’t waste their time on the others.

Facebook cracks down ‘clickbait’ ads

October 22, 2018

Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.

Instagram ad spend growing 3 times faster than Facebook- report

October 22, 2018

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

Facebook hires Nick Clegg to lead news team

October 19, 2018

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

Spotify’s ‘creepy’ video ad banned for scaring children

October 19, 2018

A Spotify ad that mimicked horror film has been banned for “unjustifiably” distressing children.

Useable or Useless? How to Declutter Data for the Greater Good

October 19, 2018

Managing data is no easy task, but while having the right data is a valuable asset, an overflow of meaningless data can prove damaging. Gareth Edwards, Head of Data Science, Softwire, outlines how businesses can stop hoarding data and start harnessing it.

Facebook sued for ‘exaggerating video viewing times’ by up to 900%

October 19, 2018

Facebook sees decline in users in US and Canada

Facebook has been accused of hiding a flaw in its video-advertising metrics that overestimated viewer engagement for to entice advertisers on its platform.