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Author: Editor

Guest comment: Three reasons why retainer PR is on the rise

July 4, 2019

The PR industry is seeing a rise in competition, leading to clients hesitating to commit longer-term. Ashley Carr, founder and Managing Director of Neo PR which looks at why retainer PR is on the rise.

Ads, Content agencies, marketing

Celebrities reveal their YouTube watch history in new Google series

July 3, 2019

YouTube is launching a new campaign aimed at the advertising industry, giving people a  glimpse into celebrity’s favourite  videos and subscriptions.

Ads, Content, Video, Viral advertising, agencies, BBC, content, France

The rise of audio ads: 85% of UK advertisers to boost investment

July 3, 2019

Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.

Ads, Content advertising, agencies, brands, global, media

Doconomy’s pollution cutting credit card wins Cannes Grand Prix

July 3, 2019

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

E-commerce ecommerce, global, media, retail, Twitter

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

July 3, 2019

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

Ads, Content, News, Social, Viral images, marketing, media, Twitter, UK

Contentsquare buys Clicktale to boost digital experience analytics for clients

July 3, 2019

Analytics firm Contentsquare has purchased Israel’s Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.

Ads, Content analytics, content, digital data, Europe, global

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

July 3, 2019

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

Ads, Content, News, Social brands, content, global, local, media

Poor company culture and lack of training ‘thwarting digital change’

July 1, 2019

A lack of training combined with cultural resistance to change is prohibiting many business leaders from undertaking digital transformation projects which could improve their competitive edge, according to a new survey.

Ads, Content UK

Robert Dyas boosts post-purchase experience with Narvar

July 1, 2019

Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications.

Content, E-commerce Amazon, brands, ecommerce, email, Facebook

iPhone designer Jony Ive to leave Apple after 30 years

June 28, 2019

Jony Ive, the UK designer behind the original iPod, Mac and iPhone, is leaving Apple after nearly three decades, saying it is a “natural” time to go.

Ads, Content, Mobile, News Apple, technology, UK
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