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Author: Editor

Brits to spend 3 times more online than French and Germans online this Christmas

November 21, 2018

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

E-commerce analytics, brands, Christmas, Europe, France

Bitcoin loses third of its value in its week as regulation hits

November 21, 2018

Bitcoin has lost nearly a third of its value in just a week as cryptocurrencies come under renewed regulatory pressure.

Regulation Regulation

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

November 20, 2018

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

Ads, Content, E-commerce, Video, Viral Christmas, music, retail, Twitter, UK

Instagram to remove fake likes and comments

November 20, 2018

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike.

News, Regulation, Social advertising, apps, Facebook, marketing, media

Online purchase experience is worse at Christmas, say British shoppers

November 19, 2018

Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.

E-commerce Christmas, retail, UK

Most marketers claim creativity ‘harmed by digital advertising growth’

November 19, 2018

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

Ads, Content advertising, brands, digital marketing, Europe, marketing

Businesses lack skills to make full use of ‘Big Data Boom’

November 16, 2018

Less than one in five business leaders currently rate their big data stack as ‘optimal’, according to new research.

Ads, News analytics, apps, email, security

ASA gender stereotyping ban: Marketers embracing more diversity in images

November 16, 2018

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

Ads, Content, News advertising, Australia, brands, Brazil, Germany

Top 10 European cities for AI development

November 16, 2018

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

Ads, Mobile, News Amazon, China, content, Europe, Facebook

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

November 15, 2018

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

Ads, Social content, marketing, media, video
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