For too long, confusion has shrouded the online privacy laws. Consumers are concerned about the risks of behavioural advertising and online behavioural tracking and unclear of any potential benefits, with a number of unscrupulous online practitioners fuelling this worry. Malcolm Duckett, CEO at Magiq, writes”
In order to help charities and public sector organisations increase their visibility online, the Internet Advertising Bureau – the trade body for digital marketing – has launched a Search Marketing Toolkit to educate the market about how to use search more effectively.
The BBC is planning to create a complete online broadcast history of the corporation dating back to its foundation in 1922, as part of its ‘Genome Project’.
Affiliate marketing conference a4uexpo has opened for registration, and is offering a £100 discount for earlybird registrations before the end of August.
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand.
Covent Garden-based creative agency BPL has produced the first crowd sourced advert for Unilever’s Peperami brand.
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Marketers are still in a muddle when it comes to social media with almost one fifth thinking Twitter founder Biz Stone is a business publication, according to a recent survey conducted by Emailvision at the Online Marketing Show.
Research published last week by Ofcom reports that TV viewing has continued to increase despite the rise of internet and social media. According to the findings, viewers watched an average of three hours and 45 minutes of television a day in 2009 – 3% more than in 2004. This is great news for the TV … [Read more…]