Editor, Author at Netimperative

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

December 4, 2018

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

December 4, 2018

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

12 brand and marketing trends for 2019: Ditch the celebrities and get emotional

December 4, 2018

With the New Year nearly upon us, marketers are preparing for 2019 fiscal brand planning. Dr. Pasikoff, founder of Brand Keys takes an advance look at trends that will be make-or-break decisions – both for brands and for consumers.

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

December 4, 2018

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

Half of business leaders ‘don’t have a marketing attribution model’

December 4, 2018

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

December 4, 2018

One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users – both free and Premium – on Spotify.

Author: Editor

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

12 brand and marketing trends for 2019: Ditch the celebrities and get emotional

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

Half of business leaders ‘don’t have a marketing attribution model’

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

Viral of the year: Range Rover tackles London’s largest speed bump

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel