From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…
More and more people are signing up for subscription retail ser vices like Dollar Shave Club. Mass personalisation at scale is the future of retail, but it how can you engage customers or prospects if you no longer own the point of sale? Julian Kramer, Chief Experience Ambassador, Adobe EMEA looks at how brands are … [Read more…]
According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers … [Read more…]