The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]
With the growth of mobile marketing, Geoff Love, marketing director, Esendex explains how to get the most out of SMS marketing and how it can support other marketing activities, particularly as budgets shrink.
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
Online ad network RadiumOne has launched in the UK, following its launch in the US last year.
Eptica has updated its multi-channel customer interaction suite including an integrated social media interaction platform, letting customers listen, respond and interact successfully with customers and prospects on social media.
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.
UK SMEs are damaging their businesses with a poor online presence with 70% of people claim they would not buy from a company with a badly designed website, according to new research.
The Marketing Agencies Association (MAA) Best awards celebrated the most successful and effective marketing campaigns at an exclusive ceremony hosted by comedian and former marketer Russell Kane last week.
This week’s movers and shakers in the digital industry: IPC | Buongiorno | QVC | Code Computerlove | Reevoo | Affilinet | IDM | nugg.ad | BT | Visit England and Lastminute | AudienceScience | Guava | Tug | Shazam | LBi and bigmouthmedia | I Spy Marketing | Carrentals | Webcredible | Capablue | … [Read more…]