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Author: Editor

Forget the ‘Credit Crunch’: 3-year marketing study reveals the ‘Austerity Effect’

April 14, 2011

UK consumers are less likely to respond to marketing messages than they were a year ago, as austerity measures triggered by government cuts begins to kick in, according to a new consumer survey.

Uncategorized Christmas, government, marketing, UK

Asos overseas sales overtake UK sales

April 14, 2011

Online fashion retailer Asos has said that overseas sales have overtaken those in the UK for the first time.

Uncategorized retail, UK

Emailvision buys UK’s Smartfocus for £25m

April 14, 2011

Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.

Uncategorized digital marketing, email, marketing, media, retail

Emailvision buys UK's Smartfocus for £25m

April 14, 2011

Emailvision has bought UK-based multi-channel marketing software provider, SmartFOCUS Group for £25.3m.

Uncategorized digital marketing, email, marketing, media, retail

Mobile apps – Nokia’s Ovi apps store tops 5m downloads a day

April 14, 2011

New numbers from the world’s largest mobile manufacturer confirm apps adoption is still accelerating. Here in the UK it may feel like apps culture has saturated, but the increasing rate of use confirms mobile apps will play a much greater role in everyone’s lives even in markets that feel like they’ve already crossed their tipping … [Read more…]

Uncategorized Apple, apps, Google, UK

TradeDoubler debuts mobile ad serving tool

April 14, 2011

Performance marketing firm TradeDoubler has launched its Mobile Solution for outreach to mobile device audiences for targeted communication and personalisation.

Uncategorized advertising, Android, marketing, smartphones

Top online retailers at odds over priorities- survey

April 14, 2011

Despite positive growth for the majority of online retailers, there is a lack of consensus at the top level on key areas they should be focussing on to achieve higher growth and profit levels, according top a new survey.

Uncategorized ecommerce, France, marketing, technology, UK

News round-up: 13th April 2011

April 13, 2011

This week’s movers and shakers in the digital industry: AVG | Tradedoubler | Amaze | Baidu | Mobile Interactive Group | Tagman | ADTECH | Skive | Nectar | Onepoint | Turn | Return Path | Nugg.ad | Nominet | Stardoll | Two Way Media | MCM EPiServer | Code Computerlove | SAY Media | … [Read more…]

Uncategorized advertising, agencies, Android, AOL, Apple

Report: Why e-mail ad statistics are incorrect

April 13, 2011

Emailing reach is generally up to 40% higher than reported by mail programs, according to a new European report out this week.

Uncategorized email, marketing

Research: Will tube travellers cool off after mobile network U-turn?

April 13, 2011

Plans for mobile phone access across London’s Tube access has been abandoned due to its potential cost and complexity. New research reveals how the average Londoner feels about the U-turn.

Uncategorized broadband, games, UK
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