Social media now a ‘top priority’ for cross-channel campaigns
The majority of U.K. marketers (96 percent) are conducting cross-channel marketing campaigns, or planning to do so in the next 12 months, according to a new poll.
Author: Editor
Top tips: Getting the most out of technology for business
The age old imperative for businesses to do more with less in order to maximise profits has never been more applicable than it is today, as companies must work harder than ever to turn a profit in an increasingly competitive business environment. Each organisation will have its own strategy for achieving its goals and naturally, … [Read more…]
Internet ‘hero and villain’ nominations announced
Piracy, copyright and free speech are the key issues reflected in ‘Internet Heroes and Villians award nominations for this year’s ISPAs awards.
“Learn how to hack in 15 minutes”: Online tutorials show extent of security threat
People can learn how to hack into someone’s account in less than 15 minutes findings from a live investigation revealed.
Online video ads ‘get 18% more attention than TV ads’
Viewers pay more attention to online video ads than to TV commercials, and have better product recall, according to a new study.
Chinese search giant Baidu mulls overseas expansion
Baidu is planning an expansion into more overseas markets, as the Chinese search engine looks to capitalize on its booming domestic business.
Latin America: Cookie deletion leads to severe audience over-estimates
There is a discrepancy between server-based and panel-based data and reveals that cookie deletion that can lead to large overstatements in server logs’ measurement of the size of online audiences, according to a new study in Latin America .
Email marketing mistaken as spam rises 50%
Email marketers’ lack of best practice forced a near 50% jump in emails not being delivered to the inboxes of UK customers of major Internet Services Providers (ISPs) over 2010, according to new research.
60% of consumers ‘click on mobile ads once a week’
Most mobile users (60%) click on mobile ads at least one a week, according to a new poll.
UK websites given extra year to comply with Cookie privacy law
Website operators have an extra year’s ‘grace period’ to change the way they use cookies to comply with new laws, the Information Commissioner’s Office (ICO) has said.