Data capture suffers as Brits opting for online anonymity- research
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to new research.
Author: Editor
Welcome to ‘Blogwarts’: Harry Potter lives on with new JK Rowling site
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
Welcome to 'Blogwarts': Harry Potter lives on with new JK Rowling site
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
Lego Universe offers free trial of virtual world for kids
The Lego Group has announced the creation of a “free-to-play” zone inside Lego Universe coming in August, giving players a taste of what the Lego Universe massively multiplayer online game (MMOG) has to offer.
Consumers ‘spend just six minutes of a 24-hour process on a retailer site’
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews … [Read more…]
Shazam strengthens TV services after $32m funding boost
Mobile music discovery firm Shazam has raised $32m in new funding led by Kleiner Perkins Caufield & Byers (KPCB) and Institutional Venture Partners (IVP), with existing investor DN Capital participating.
Retail search ads ‘displaying wrong prices’- shopper survey
Almost one in three online consumers find inaccurate pricing in search ads displayed by retailers, according to a new survey conducted by YouGov.
Stream:20 expands into Europe with German office
Digital marketing consultancy Stream:20 has opened a new office in Munich, Germany, which will operate alongside their London headquarters in the City.
Ireland: Email now being used to drive sales
Over three quarters (84%) of Irish marketers believe email is either “important” or “very important” to their overall marketing strategy, with a renewed focus on driving sales as well as building brand awareness, according to a new survey.
Two-thirds of business finance apps in the cloud by 2013
The majority of UK businesses are planning to move their finance, ecommerce or security applications to the cloud, but only 30 per cent of businesses currently have cloud governing policies in place, according to a new poll.