Procter and Gamble runs online coupon campaign in UK
Procter and Gamble is working with Coupons.com to launch a digital coupon promotion
Author: Editor
Google shuts down 130 million ads in ‘war on spam’
Google has claimed it has halved the number of so-called “bad ads” being displayed across its services, after boosting its detection methods and technology.
US Presidential campaign: Who is winning the race online?
With the 2012 political season in full swing, Americans are flocking to the Internet for news surrounding the presidential candidates. So which candidate sites are drawing the most visitors? Nielsen profiled the voter-aged (18+) audience to the official campaign sites of the five presidential candidates to find out how their visitors lean.
Video game sales overtake DVDs in UK- report
Sales of video games in the UK have pipped those of videos (DVDs and Blu-Rays) for the first time, making the gaming industry the country’s biggest entertainment sector, according to new research.
From social to mobile: Zynga snaps up mobile game maker Omgpop
Farmville creator Zynga has bought Omgpop, as the Farmville creator looks to expand beyond its Facebook platform and into mobile games.
Facebook draft sparks privacy fears over apps tracking user’s friends
Facebook has sparked concerns from privacy groups after a draft proposal changed its privacy policies in an attempt to supposedly make its methods more transparent.
Right to reply: Caution needed on iPod ‘cure’ for tinnitus
Reports that researchers have come a step closer to treating the symptoms of tinnitus is good news. However, while welcoming the findings, Vivienne Michael, CEO at national charity Deafness Research UK would like to sound a note of caution.
EPiServer debuts cross-platform CMS for social media marketing
CMS provider EPIServer has launched ‘EPIServer Social Reach’ tool letting marketers tailor social media content across multiple platforms.
Back from the dead: Dial-up star NetZero returns with 1 year ‘free’ wi-fi
Former dial-up internet star NetZero has launched a new service in the US, offering entry-level wireless broadband to users who don’t want to be locked into a pricey long-term contract.
Right to reply: Increased spend and engagement signal tipping point for mobile advertising
Mobile ads are on the rise, as demonstrated by recent figures. But is the data showing the full picture? Limvirak Chea, Director Business Development at InMobi, explains why consumer engagement with mobile ads is fundamental to the success of the mobile advertising industry.