Editor, Author at Netimperative - Page 5 of 680

High quality environment ‘boosts perception of mobile ads’

July 17, 2019

Ads viewed in high-quality mobile web environment are perceived 74% more favourably than the same advertisements seen in low-quality environments, according to a new study.

Interview: BBC quizzes creative leaders on how to build a strong studio culture

July 17, 2019

In this video documentary, Code Computerlove joined forces with the BBC’s user experience and design (UX&D) team to delve deeper into how other major players in the design industry are tackling the topic of ‘studio culture’, gathering secrets, tips and top advice from agencies including AKQA, Co-op Digital, Google, and ustwo.

Majority of marketers want to spend more on programmatic audio

July 17, 2019

The majority of marketers want to spend more on programmatic audio, but its full potential is not yet being realised within Europe.

Disney Vs. Netflix: Most Brits unaware of incoming streaming service

July 16, 2019

With The Lion King set to launch in cinemas and a new Netflix streaming rival coing soon, new research looks at how Brits view the Disney brand.

Facebook debuts ‘scam ad’ reporting tool with Martin Lewis and Citizens Advice

July 16, 2019

Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.

US to fine Facebook $5bn for Cambridge Analytica user data scandal- report

July 15, 2019

The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.

‘Blazing rows and bedroom chatter’: Google smart speaker recordings leaked

July 15, 2019

Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.

France angers Trump with 3% tax on large digital firms

July 12, 2019

The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result.

Cheetah Digital buys Wayin to boost personalised marketing

July 12, 2019

Cross channel marketing firm Cheetah Digital has acquired Wayin, a company that provides zero-party data collection and activation.

What do Gen Z shoppers want? Quality and style still beats environmentally-friendly and ethical products

July 12, 2019

Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.