Zynga shares dip as demand for Facebook games declines
Zynga shares have fallen more than 10% this week, as the social gaming company’s user numbers wane and investors worry that the craze for games on Facebook may have passed its peak.
Author: Editor
Retailer PR stunt puts ‘tax’ on Internet Explorer 7 users
Australian online retailer Kogan.com has introduced a spoof ‘tax’ on Microsoft’s Internet Explorer 7 (IE7) browser.
Facebook’s growth rate ‘slowing down’
Social networking giant Facebook’s growth appears to be slowing down, especially in the United States, according to a report.
24/7 boosts mobile app advertising
24/7 Media, WPP’s marketing technology company, has launch of a new software development kit (SDK) for 24/7 Mobile, offering in-app ads for iOS and Android devices.
Top brands battle for new domain names – Amazon and Google fight over ‘.cloud’ and ‘.music’
The full list of submissions for new internet address endings, allowing firms to create their own ‘.brand’ on the web, has been published.
Rakuten buys Spanish web TV firm Wuaki.tv
Japanese ecommerce giant Rakuten has acquired Spanish streaming and video on demand business, Wuaki.tv.
Video viral of the week: Prometheus end credits image leads cinema goers online
To promote it’s latest sci-fi blockbuster Prometheus, 20th Century Fox has run a viral marketing campaign to maintain online buzz before, and after, the films release. See why it’s our video viral of the week below…
Mexico online ad spend up 36% in 2011- Automotive and financial services lead the way
Online ad spend in Mexico exceeded 30% for the third year in a row, according to the May 2012 Interactive Advertising Bureau México (IAB México).
Lastminute ramps up marketing with Affiliate Window partnership
Online travel retailer lastminute.com has launched an affiliate programme with global performance marketing network, Affiliate Window.
Facebook links with WordPress to boost content sharing
Facebook has expanded its integration with WordPress, as the firm looks to tap into the publishing platform’s audience of 600 million monthly viewers to boost sharing on its own social network.