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Author: Editor

Google helps manage workers on the move with mobile app

June 25, 2012

Google has launched Maps Coordinate, a paid-for mobile app designed to help companies track and manage workers on the move.

Uncategorized advertising, Android, apps, Google, Maps

Economy-Proof Ads: Funny Beats Frugal in Advertising

June 25, 2012

In 2011, worldwide ad spending totaled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake—and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding and … [Read more…]

Uncategorized advertising, global

Facebook lets users edit comments

June 25, 2012

Facebook is letting users edit the comments they make on status updates, photos videos or other content posted on the social network.

Uncategorized content, Facebook

AFP Twitter tool tracks global politics with ‘E-Diplomacy Hub’

June 25, 2012

Agence France-Presse (AFP) has launched “the e-diplomacy hub”, an Internet-based application that measures and visualises the presence and influence of diplomatic actors on Twitter.

Uncategorized blogging, Europe, Facebook, France, global

Digital journalism trends- Video, mobile apps and infographics flourishing

June 25, 2012

Digital journialism is going mainstream, with media brands around the world carrying a wider range of digital content, supporting more devices, and drawing on digital sources more heavily than before, according to a new report.

Uncategorized apps, brands, Brazil, China, content

Mobile traffic ‘converting at rate of 3.1%’- study

June 25, 2012

Mobile is accounting for 7.85% of all online sales in the UK, according to new research.

Uncategorized UK

Right to reply: Retailers missing a trick with checkout confirmation page?

June 25, 2012

Should retailers look beyond the confirmation page in order to maximise the return on investment from their marketing efforts? Dan Pearce, director at Have You Seen, argues that instead of seeing the checkout screen as the end of a purchase cycle, the initial customer purchase should be viewed as a launch pad for further sale … [Read more…]

Uncategorized email, marketing, media, retail

Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

June 22, 2012

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar.

Uncategorized advertising, agencies, brands, digital marketing, Facebook

Cookie law compliance for mobile marketing

June 22, 2012

How does the new EU cookie law affect mobile tracking? This report from the DMA offers a guide to mobile marketers on changes to customer consent, and how to turn the new law to your advantage.

Mobile, Uncategorized brands, marketing, Privacy, technology

Google debuts ‘Endangered Languages Project’

June 22, 2012

Google has launched the Endangered Languages Project in collaboration with the Alliance for Linguistic Diversity.

Uncategorized, Video Google, technology
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