Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.
As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…
Google’s Nexus 7 tablet is due for launch in a couple of weeks, but the internet giant has admitted the iPad rival will go on sale in Europe without access to the Play Store’s music, magazines or TV shows after it failed to agree deals with the rights holders.
Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.
Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns.
Publisher IPC has appointed mobile app agency Swanify to spearhead its push to reach consumers on the go.
Web TV service YouView is to go on sale by the end of this month in the UK. Jonathan Doran, principal analyst, Ovum Consumer, looks at the key implications for UK ISPs.
YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform.