Sky debuts pay-as-you-go online movie service
Sky has launched Now TV, its pay -as-you-go online TV service Now TV, offering movies from 99p or £15 for a month’s subscription.
Author: Editor
LinkedIn adds owns ‘like’, ‘comment’ and ‘share’ buttons
LinkedIn has added “social gestures” such as “like,” “comment” and “share” as the business-based social network looks tp compete with Facebook and Google+.
Facebook buys social bookmarking firm Spool
Facebook has bought social bookmarking firm Spool, as the firm looks to expand its mobile services amid mounting shareholder pressure.
Amazon enters ‘virtual goods’ market with ‘Game Connect’
Amazon has launched GameConnect, a new service targeting gamers, letting developers deliver virtual goods direct to people’s Amazon game accounts.
Online video ad trends- 8% of European online display ad revenue came from video
Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research.
Right to reply: Facebook Exchange – a boost for advertisers?
Facebook Exchange holds the potential to become an important tool to connect display marketing with information gleaned from social media platforms. Simon Robinson, senior director marketing and alliances EMEA at email and cross-channel marketing specialists Responsys, looks at why, with only 28 per cent of marketers currently integrating social media with display ads, Facebook Exchange … [Read more…]
Are Facebook ‘likes’ being faked? BBC spoof bagel firm gets 3000 fans
Fake profiles could be responsible for a significant proportion of Facebook ‘likes’, causing inflated figures that lead brands and advertisers to waste time and money on social media campaigns, according to a new report.
Right to reply: BBC’s ‘VirtualBagel’ experiment does not prove Facebook Advertising ineffective
The effectiveness of advertising on Facebook is being called into question following revelations from the BBC that its ‘VirtualBagel’ experiment, an imaginary business which it started in a bid to test it, received 1,600 ‘likes’ in just 24 hours despite the fact that the ‘VirtualBagel’ page offered no products or interesting content. Facebook claims lack … [Read more…]
Best times to post on Facebook and Twitter (Infographic)
When is the best time to make that important social media announcement to your fans? This infographic from agency Raka Creative offers a guide to getting your timings right.
Top tips: How to take advantage of seasonal SEO
Kelvin Newman of SiteVisibility looks at how you can timetable your way to Seasonal Organic Search Campaign Success.