Editor, Author at Netimperative

How broadcasters are embracing programmatic for TV

February 15, 2019

Programmatic ‘key driver of UK digital media quality improvements in 2020’

Broadcasters and pay TV operators are recognising more and more then benefits of programmatic trading. In its latest insights report, ‘Cracking the programmatic conundrum’ the FreeWheel Council for Premium Video Europe (FWCE) looks at the advantages of programmatic advertising, and how this automated technology is being incorporated into the TV and premium video ecosystem.

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

February 15, 2019

An astounding 1,768 dark web tags were found on websites belonging to companies in the Fortune 100, causing a total average website latency of 5.2 seconds, with the 20 worst performing sites showing a total website latency of 11.1 seconds, according to new research.

Working with influencers: How to keep control of your brand identity

February 14, 2019

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

Author: Editor

How broadcasters are embracing programmatic for TV

GDPR risk? Fortune 100 website ‘have 1,768 dark web tags running’

IAB calls out ‘clickheads’ in anti-click-through rate day

TechCrunch expands into subscriptions with start-up advice platform

Six-second ads: The secret to success

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