Editor, Author at Netimperative

SpotX ramps up video ad technology with new director

February 20, 2019

Sophie Knight is joining video ad and monetisation platform SpotX to work with the leading media owners, bringing experience from GroupM and LoopMe.

Linguistics and AI: Helping marketers get over the language barrier to go global

February 20, 2019

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]

Smart speaker usage ‘now reaches 13% of internet users’ in developed markets

February 20, 2019

More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.

Top 7 smart tech: Laundry folding robots and recipe suggesting fridges among most wanted

February 20, 2019

Smart thermostat which automatically adjusts based on an individual’s body temperature, is the smart technology Brits would most like to have in their home, according to new research.

Oscars and the Netflix effect: Roma helps VOD come of age

February 20, 2019

As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.

Ten ways AI is transforming sales

February 19, 2019

How exactly is AI transforming sales? James Isilay, CEO, Cognism, identifies ten key areas where technology will revolutionise the sales process.

Valentine’s Day marketing review: Evolution of emotion in video campaigns

February 19, 2019

We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using … [Read more…]

Oscars: Black Panther is fan favourite on YouTube

February 19, 2019

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

Fake news report: UK investigation concludes Facebook is a “digital gangster”

February 19, 2019

A UK parliamentary committee has published its findings after an 18-month investigation into fake news, accusing Facebook of obstructing its inquiry and “intentionally and knowingly” violating data privacy laws.

Top ecommerce tips: Why personalisation is the sixth sense

February 15, 2019

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why personalisation is the sixth sense.