Amazon recruits 100 tech jobs for new London research hub
Amazon is opening a new research centre in East London’s Tech City, Britain’s answer to Silicon Valley, creating 100 new jobs in the process.
Author: Editor
French sites demand Google pays for using their content
France’s leading online newspaper publishers have called for a new laws to Google and other search engines to pay them for using their published content.
Choose your own adventure: Amazon debuts crowd-sourced comic “Blackburn Burrow”
Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers.
Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…
Mobile ad trends- Brits more comfortable with instream video and mobile advertising
Mobile advertising is performing better in the UK than in the US, while rich media formats are driving more clicks, according to new research.
Greenlight debuts pay for performance social media model
Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.
Right to reply: Retailers need to shake off ‘barnacle effect’
This week’s retail industry report from Deloitte stated that as shoppers increasingly prefer to buy online, some retailers’ attachment to top line volume growth rather than the quality of income generated (dubbed ‘the barnacle effect’) could put their survival at risk. Adam Stewart, Marketing Director at Rakuten’s Play.com argues why online and offline work best … [Read more…]
Customers ‘switching to mobiles for online research ‘
Smartphone and tablet device use in customer research has more than doubled since July 2011, according to the latest device detection results from eDigitalResearch.
iPhone 5 revealed: 4G, longer screen and a £529 price tag
Apple has unveiled its latest iPhone, offering 4G connectivity, a longer screen and improved hardware and software, all for £529.
From 0-75%, Google’s share of visibility for car insurance-related searches soars overnight
Two days since announcing its entry into the car insurance comparison arena in the UK, Google’s share of visibility for car insurance-related searches has soared overnight, from 0% to 75%, reveals research from digital marketing agency Greenlight.