New tool predicts trending topics on Twitter
A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time.
Author: Editor
Ad Dynamo debuts ‘ one-price-for-all’ online ad system
Ad network Ad Dynamo has launched a new platform offering online ad campaigns at fixed prices, aimed at cutting through confusion and lack of accountability.
Facebook marketing trends- Paid media ‘gets 5 times more reach than free fan pages’
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Facebook marketing trends- Paid media 'gets 5 times more reach than free fan pages'
Among a selection of the 100 leading brand pages on Facebook those using paid media reached 5.4 times more people on average than those using no paid media, according to a new study.
Microsoft to buy Netflix?
Microsoft is mulling a bid for online video service Netflix, according to a report by Forbes, as competition in the video on demand sector heats up.
France to force Google to pay for news?
French President Francois Hollande has told Google’s chief executive that France would legislate to force the search engine to pay for displaying links to news articles, unless it struck a deal with French media outlets.
Plans for ‘.uk’ domain names announced as alternative to ‘.co.uk’
Nominet, the not-for-profit organisation responsible for running the .uk infrastructure, has launched a consultation on the introduction of a new service which, if approved, would herald a significant change for the .uk domain name space.
Young shoppers ‘most likely to complain publicly on social media when customer service fails’
UK shoppers seek customer service support by email (49%) or phone (43%), and younger shoppers are highly likely to turn to social channels when these touch points fail, with 46% of under 25s and 33% of 25-33 year olds using social to air their grievances more publically, according to new research.
Dominos targets online film market
Pizza takeaway chain Dominos Pizza is launching an online movie service in the UK after signing a deal with movie studio Lionsgate.
Top tips: Creating long term online customer engagement
Customer retention has long been a key marketing issue, and it remains an issue online. Wayne Morris, UK General Manager at Maxymiser, discusses how to create long term online customer engagement.