Tracking the customer journey beyond the last click has long been a key goal for marketers. In the second part of the series looking at how advertisers can use data to improve their affiliate campaign, Matt Swan, Client Strategist at Affiliate Window, turns his focus turns to monitor the quality of customers driven through the … [Read more…]
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Christmas shoppers are expected to spend a total of £86bn this year, according to a report* ‘UK Retail 2012 and Beyond’, just published by Verdict Research in association with SAS UK.
Personal data is becoming the battleground for digital marketing regulation, with the latest report from the UK’s Direct Marketing Commission showing how industry self-regulation improves standards. Consumer concerns about the use of personal data continue to rise, but in the UK there may be an approach for industry regulation that can be copied for other … [Read more…]
Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.
Digital customer engagement agency Underwired has been appointed by Marks & Spencer to work with its eCRM team.
Global online advertising revenues will reach $143 billion in 2017, with the US still leading the market, followed by the UK and China, according to a new report.
Samsung has extended its lead over Apple’s iPhone in the global smartphone market, while Android now accounts for a massive 72% chunk of the smartphone OS market, according to new data.
Amazon has introduced a monthly Amazon Prime subscription option that will see buyers receive goods within two days for $7.99 a month.
New research from SAY Media highlights new levels of trust and dependency between consumers and their mobiles. Paps Shaikh, Commercial Director, SAY Media looks why context and environment are key factors to consider when planning any mobile strategy.