Retailers face OFT probe into online shopping data
The Office of Fair Trading (OFT) has launched an investigation into how online retailers in the UK are using software and data to target individual customers with personalised prices.
Author: Editor
Loyalty programmes: forget everything you know (whitepaper)
Mobile marketing agency Sponge has released a ten-point action plan outlining how retailers need to evolve their loyalty programmes.
Businesses and freelancers ‘going online to escape local economies’
European countries with double-digit unemployment rates are seeing online freelancer’s earnings increase up to 298%, as workers go online to earn money free from the economic constraints of their countries, according to new research.
Right to reply: Creating long term online customer engagement
Organisations can no longer be satisfied with 3% conversions from customer acquisition strategies, argues Wayne Morris, General Manager at Maximiser.
Rise of the machines? Dynamic optimisation gets 59% higher conversions
Optimising advertising creative ‘on the fly’ via automated software is achieving 59% higher post-click conversion rates and 20% greater engagement, according to new research.
Google bringing sponsored shopping results to Europe and beyond
Google is gearing up to extend its paid results on its Google Shopping tool, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Facebook survives stock sale: Are its IPO troubles over?
Facebook shares soared 12% on Wednesday as the social network beat expectations following the third stage of its IPO share sale.
Pinterest debuts tools for businesses- new channel for marketers
Pinterest has taken another step towards monetisation, offering brands a dedicated business profile on its social bookmarking site.
War and politics by social media – Middle East conflict charts new course with live tweets and YouTube
As the official channels on both sides start feeding their wins and casualties into Twitter and YouTube, and ugly unease emerges in how news is being released. In the last few weeks the Israeli government and Hamas have clearly prioritised social media channels as their routes in attempting to own news delivery, yet highly politicised … [Read more…]
Top tips: Google’s new paid shopping results- what you need to know
Google Shopping announced yesterday that the European roll out of the paid Shopping will start in February. Marc Warren, MD of Periscopix, looks at what this means for retailers