Facebook marketing: Photos generate brands' most engaging posts
Posting photos on Facebook greatly increases engagement for your posts, according to a new study looking into Facebook marketing for brands.
Author: Editor
LBi and The Guardian launch crowdsourced guide to the UK’s local independent shopping scene
As part of its partnership with Guardian Media Group’s online community platform n0tice.com, global marketing and technology agency LBi has created a crowdsourced guide to the UK’s local independent shopping scene for the Guardian’s website.
Right to reply: Google’s mortgage comparison service ‘of little threat to incumbents’
Google’s latest entry into mortgage comparison poses little threat to incumbents in its current form, acordign to digital marketing agency, Greenlight.
10 trends that will shape digital services in 2013
Service design consultancy Fjord has revealed its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Microsoft debuts new celebrity channel on MSN
Microsoft has launched a brand new channel on MSN dubbed ‘MSN Celebrity’.
Social media trends in 2012: The 10 biggest headlines of the year
Social media continued its rise in 2012, pervading more and more aspects of modern life, from Twitter’s live news reporting to Pinterest’s digital scrapbooks. Despite being labelled a ‘ghost town’, Google+ has become a major player in the sector, beginning to rival Twitter in terms of global active users. For marketers, social media ROI remains … [Read more…]
YouTube debuts ‘Shoppable Video Ads’ to drive Christmas sales
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video.
Mobile and tablet trends in 2012: The 10 biggest headlines of the year
In Western markets, it’s easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 40% of total mobile phone sales in 2012, up 47% on last year. The technology behind mobiles and tablets is evolving rapidly, with Android and Apple leading the charge in an increasingly competitive … [Read more…]
Smartphone search trends: Search engines apps far more popular than brand versions (infographic)
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research.
Top search terms of 2012: Euro 2012 beats Olympics in Google Zeitgeist report
Euro 2012 was the most searched-for sporting event in the UK, ahead of the Olympics, according to Google’s review of the year.