Volvic recruits bloggers for ‘Team Volcanicity’ live event coverage
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online.
Author: Editor
Volvic recruits bloggers for 'Team Volcanicity' live event coverage
Volvic has launched a new campaign seeking talented bloggers, photographers and social media ‘addicts’ to form ‘Team Volcanicity’ and represent the brand online.
Case study: Heinz Facebook ‘Five beanz’ quiz reaches 10m people
Back in the summer of 2012, Heinz promoted its new ‘Five Beanz’ range via a Facebook quiz offering the chance to win one of the five beans with their name engraved on it.
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Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly effective- gaining thousands fans in just one day.
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Twitter user wins photo copyright battle against newspapers
In a landmark copyright judgment, a US judge has ruled that two major news outlets infringed on the copyrights of a twitter user for publishing their photos without permission.
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Janrain gets $33m funding boost for social data tools
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