The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.
Last month, Google made the controversial move of caching images and serving them via their own proxy servers, a potentially game-changing update that could affect marketers who rely on images to track email opens or geo-location for dynamic content. Loren McDonald, Vice President of Industry Relations, Silverpop offers advice to marketers looking to adapt to … [Read more…]
Following on from the success of Carrie’s YouTube prank last year, the makers of 20th Century Fox’s latest horror movie ‘Devil’s Due’ have used a similar tactic to great effect- getting over 36m views in the process. See why it’s our video viral of the week below…
Programmatic ad firm Pubmatic has struck a deal with So-net Media Networks to bring its sell side platform (SSP) technology and services to the Japanese market, connecting regional advertisers and publishers.
Credit card details from nearly half of all South Koreans have been stolen and sold to marketing firms, it has been revealed.
Price and product range are consumers’ top complaints when it comes to retail websites, with rising expectations driving complaints, according to new research.
The BBC is testing ‘Instafax’, a new short video service for Instagram users, letting them view 15-second news round ups on the Facebook- owned social media platform.
Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple’s Safari web browser thrown out of a UK court.
In a surprise move, Axe has ditched its playboy image with a serious message for this year’s Super Bowl commercial slot to push its new ‘Peace’ fragrance. See why it’s our video viral of the week below…