Facebook to show fewer text posts from brands
Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.
Author: Editor
Global mobile ad spend to hit $18bn in 2014- report
Global mobile advertising spending is forecast to reach $18 billion in 2014, up from the estimated $13.1 billion in 2013, according to new research.
Interpublic buys digital network Profero
Global ad giant Interpublic has bought Profero for an undisclosed sum, merging the digital network with Lowe and Partners to create a new agency Lowe Profero.
Google ‘spends more than 5 biggest rivals combined’
Google is spending more on expanding into new markets than Apple, Microsoft, Facebook, Amazon and Yahoo combined, according to a new report.
Massive German hack sees one fifth of population’s passwords stolen
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk.
Twitter trends: Most brand tweeters ‘also tweet about TV’
More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.
Digital ROI: Affiliate marketing gets ‘£14 return on every pound spent’
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.
Is guest blogging for SEO dead? Google’s Matt Cutts calls time on ‘spammy practice’
The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.
Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web connectivity and access, while Africa lags behind.
Google Glass goes X-rated with first sex app
Ahead of its official launch sometime this year, developers have made the first Google Glass sex app, which the makers claim will (literally) offer a new perspective on sex.