Editor, Author at Netimperative - Page 31 of 680

IPONWEB launches ‘optimal price tool’ for programmatic ad buyers

April 12, 2019

IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively as digital advertising migrates to first-price auctions, following Google’s recent shift.

The changing face of customer loyalty

April 12, 2019

Many brands take loyalty for granted; Dino Forte, CEO, Ventrica highlights the importance of delivering customer experience that meets the customer’s expectations, and due to this, argues that organisations need to make sure that measures are in place to ensure all channels are equipped to provide this service.

Walmart buys ad tech startup Polymorph

April 12, 2019

Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.

Disney takes on Netflix with streaming service

April 12, 2019

Disney has revealed its much anticipated streaming service including every Pixar film ever released, all the Star Wars films and every episode of the Simpsons.

Most small firms now confident in SEO (but it may be misplaced)

April 11, 2019

78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report.

Who’s tracking you? New tool shows what popular sites know about users

April 11, 2019

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Customer experience trends: Building customer trust more important than big budget ads

April 11, 2019

Getting the basics right in the customer experience, rather than running big ad campaigns, can make a bigger difference in building trust for brands according to a new poll that finds 79% of UK consumers will switch brand if trust breaks down.

Dropbox deepens Google integrations

April 11, 2019

Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.

Google Maps opens to ads: more sponsored listings and ‘suggested locations’

April 11, 2019

Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing.

Lush shuts social media channels: “We’re tired of fighting algorithms”

April 11, 2019

Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.