Top online marketing tips: Older consumers are catching up
Marketers need to wise up. Older, affluent consumers are increasingly important digital consumers as Kantar Media’s Geoff Wicken explains.
Author: Editor
The Rubicon Project begins trading on stock market
Advertising technology company The Rubicon Projecthas started trading on the New York Stock Exchange under the “RUBI” ticker.
Sky posts DVDs to subscribers with ‘Buy & Keep’ scheme
Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection.
Return Path ‘Email Diagnostic’ tool targets better Gmail inbox reach
Email marketing firm Return Path has launched a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail.
Twitter expands in to social TV: buys SecondSync and Mesagraph
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers.
5 digital challenges for the Chief Marketing Officer
More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.
Kraft first brand to sign to Nielsen ‘viewability’ ratings
Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns.
LinkedIn emails exposed in Chrome extension hack
The emails of LinkedIn members have been exposed via a browser extension that exposes contact details from the business-based social network.
Top tips: Innovation, not cost, should drive customer experience
When it comes to customer service for brands, digital channels can often provide a cheaper alternative to standard channels- but companies that focus on cutting costs are missing the real advantages of digital. Mitesh Patel, Managing Director, Fifosys insists, after nearly a decade of economic travail it is now time for growth; it is innovation, … [Read more…]
Internet of Things ‘will shake up supply chains’
A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report.