Taco Bell uses Snapchat for Doritos Locos Taco launch
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.
Author: Editor
Tesco plans online push to boost flagging market share
Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week.
Most marketers ‘don’t know how to calculate ROI from their campaigns’
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research.
Most Brits shop online each week
60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll.
Mobiles more important than sex? The weird stats that reveal the state of the US economy
Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth.
Currency confusion: UK consumers don’t trust (or understand) Bitcoin
Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency.
Unilever woos Indian villagers with free mobile music
Unilever is offering free Bollywood music to 350 million villagers in India, to promotion its Lifebuoy soap and Fair & Lovely skin cream products.
Privacy poll: Banks ‘most trusted’ to protect data
People are more likely to trust banks to protect their data than politicians, security agencies, mobile phone companies or online and social media providers, according to the findings of a new poll.
Social media vs search: Which ad format is growing fastest? (Infographic)
Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.
Facebook ‘most marketing friendly’ social platform- report
UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.