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Author: Editor

Top tips: The brawn identity- Protecting against defamation online while boosting brand identity

May 1, 2014

The Defamation Act is a new UK libel law that is aimed at giving better protection to people expressing their opinions online and came into force in January 2014. The Act requires claimants to show that they have suffered ‘serious harm’ before suing. The legislation is good news for online businesses, making it harder for … [Read more…]

Uncategorized brands, content, email, Europe, Facebook

Spain leads US and UK for ‘multi-platform’ digital use

May 1, 2014

More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S.

Uncategorized advertising, comScore, content, Spain, UK

Turkey digital ad spend grew 24% in 2013

May 1, 2014

The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend.

Uncategorized advertising, content, CRM, digital marketing, global

UK banks join forces for mobile payments system ‘Paym’

April 30, 2014

A number of major UK banks have united for a new payment system that lets users transfer cash via their mobiles using just their mobile number and a password.

Uncategorized, Video UK

Global smartphone wars: Apple regains market share as Windows stumbles

April 30, 2014

Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data.

Uncategorized Android, Apple, Australia, China, Europe

Big spenders: WhatsApp is only the fourth biggest tech purchase of the year (Infographic)

April 30, 2014

Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19 time more than it id for Instagram just 2 years earlier. But it turns out that Facebook’s offer was only the fourth biggest acquisition bid in 2014, as demonstated by this new infographic from FinancesOnline looking at the tech … [Read more…]

Uncategorized Android, Apple, Facebook, infographic, YouTube

The strategist’s view: Mobile first marketing – the 2014 digital challenge

April 30, 2014

Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to … [Read more…]

Uncategorized analytics, Apple, apps, brands, content

Top marketing data tips: Single customer view vs single user view?

April 30, 2014

Brand loyalty isn’t as strong as it used to be, so brands and marketers alike need to work harder, longer, and in different ways, to keep customers coming back. Adam Lee, Data and CRM Consultant at Amaze looks to discuss how marketers can begin to understand the intent of users; an approach that is just … [Read more…]

Uncategorized analytics, BBC, brands, CRM, ecommerce

Top mobile tips: Optimising apps as part of the overall customer experience

April 30, 2014

As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.

Uncategorized analytics, apps, comScore, content, marketing

Tablets boost web access for older people- Ofcom

April 30, 2014

Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research.

Uncategorized apps, demographics, media, UK
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