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Author: Editor

Milkmen go mobile: DairyCrest debuts mobile optimised site

May 8, 2014

milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time.

Uncategorized content, global, local, marketing, media

Shoppers open up to smartphone coupons

May 8, 2014

Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research.

Uncategorized apps, brands, digital marketing, marketing, retail

Case study: Digital hub helps First Great Western to keep Dawlish train line on track

May 8, 2014

After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- … [Read more…]

Uncategorized content, digital marketing, Facebook, images, marketing

Subservient Chicken squawks again: Burger King revamps viral pioneer

May 7, 2014

Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online.

Uncategorized advertising, agencies, brands, digital marketing, Facebook

Instagram images ‘perform better than traditional stock photos’ for digital ads

May 7, 2014

Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research.

Uncategorized Amazon, content, images, media

Tesco plans own-brand smartphone

May 7, 2014

Tesco is planning to launch its first own-brand smartphone by the end of the year, running Google’s Android software with a specification will be ‘comparable to the Samsung Galaxy S5’, according to a news report.

Uncategorized Android, BBC, Google, local, Samsung

Camera pics drive surge in mobile traffic to Instagram, SnapChat and Vine

May 7, 2014

Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data.

Uncategorized comScore, content, smartphones

US smartphone market trends: Android leads software, iPhone leads hardware

May 7, 2014

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore.

Uncategorized Android, Apple, comScore, Microsoft

Retail ‘fastest growing usage category on smartphones in Italy’

May 7, 2014

Mobile accounted for 48,000,000 users in Italy during the three-month average ending November 2013, according to new research.

Uncategorized apps, comScore, Italy, retail, smartphones

Amazon debuts Twitter shopping tool

May 6, 2014

Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag.

Uncategorized Amazon, apps, media, Twitter, UK
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