Augmented realities collide: Has Blippar bought Layar?
Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market.
Author: Editor
Amobee boosts mobile ad tools with Adconion and Kontera buys
Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space.
Uber protest hits London as cab drivers strike over Google–backed app
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber.
Salesforce partners mobile messaging app LINE
Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time.
McDonald’s launches digital-focused office in San Francisco
McDonald’s has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences.
Alibaba buys mobile browser firm UCWeb
Ecommerce giant Alibaba has bought UCWeb, one of Chinas top mobile browser companies, in a deal that will give the firm 500,000 new smartphone users.
Top tips: Avoiding the Four Pitfalls of Customer Experience Management Strategy
Providing customers with the right kind of experience online can be a tricky task to ensure standards across an organisation. Udesh Jadnanansing, founder and managing partner, Mopinion looks at the 4 biggest challenges facing companies looking to implement a Customer Experience Management strategy.
Facebook pulls SnapChat rival Slingshot after accidental launch
Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat.
Google to launch premium programmatic video exchange
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space.
P&G ‘to shift 70% of digital budget to programmatic ads’
Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report.