Facebook revamps news feed rankings for video
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result.
Author: Editor
Top 4 tips: The evolving role of the CMO- Owning the customer journey
Today’s CMO is being forced to adapt to their evolving roles and embrace a range of new responsibilities, from overseeing customer service, to top-line growth. Paul Smith VP and GM for Salesforce ExactTarget Marketing Cloud in EMEA offers 4 tips on how to adapt to this new marketing world.
Microsoft plans €99 Android-powered Nokia smartphone
Microsoft has revealed its first phone after completing its takeover of Nokia’s handset division – and the €99 device is powered by Android rather than Windows.
Case Study: How American Apparel adapted their brand to Tumblr to boost referrals
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.
iPhone to launch larger phone in September?
Apple’s suppliers will begin mass producing the next-generation iPhone 6, available in 4.7-inch and 5.5-inch sizes with an estimated shipping date set for September, according to a news report.
Google tests domain name service
Google plans to launch its own domain name registration service, consumers “to search, find, purchase and transfer” domain names for their business.
Google Glass prototype goes on sale in UK- yours for £1,000
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year.
Search ads ‘lift brand awareness’
Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.
Ad tracking trends: Google now knows if you have kids
Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.
Cannes Mobile winner case study: Grand Prix: Nivea braclet helps parents track kids
Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.