Adidas boosts World Cup sponsorship with cross platform display ads
To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.
Author: Editor
TV-like buying dominates online video deals- report
Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.
12 big data myths busted (Infographic)
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media … [Read more…]
Top tips: Maintaining a cohesive brand story in the digital world
Jordan Kretchmer, founder and CEO, Livefyre – a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.
Guest comment: Can the CMO and CIO merge islands?
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.
Police launches advert replacement on illegal websites
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.
UK tech sector soars amid strongest growth since credit crunch
The UK tech sector enjoyed a quarter of robust growth from April to June 2014 with the expansion of business activity rising at its fastest pace since the onset of the financial crisis, in 2007.
Most popular affiliate marketing ads: Discounts most popular for customer engagement
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.
Usability case study: How optimisation helped Flybe boost revenues
In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.
Morrisons in customer data drive with Quidco
Supermarket Morrisons has launched an exclusive campaign with Quidco, harnessing member data to acquire new customers for its recently launched online food delivery service.