Controversial social network Ask.fm sold to IAC
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm.
Author: Editor
Samsung buys ‘internet of things’ firm SmartThings for $200m
Samsung bought SmartThings for $200m, as the electronics giant looks to expand into the growing smart home and internet of things arena.
Consumers ‘trust branded content almost as much as editorial’
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).
1 in 12 Twitter users are actually bots
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help.
Banners account for just 4% of entertainment mobile ads
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.
Video ad measurement: IAB planning new metric soon
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.
Gmail puts unsubscribe link next to emails
Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.
Egyptians give over $1.5m in mobile donations during Ramadan (infographic)
Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom.
Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.
Twitter tests ‘Promoted Videos’ to take on Facebook
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads.