Adobe and Publicis unite for ‘always-on’ global marketing platform
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.
Author: Editor
Facebook tests Snapchat-style vanishing posts
Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps.
Paid social ads ‘convert more customers than organic’ (but email still strongest)
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall.
Paypal to accept bitcoin payments via subsidiary Braintree
Paypal will soon start taking bitcoin through its Braintree subsidiary, as virtual currency continues to gain mainstream acceptance.
Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below…
Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research.
Top tips: Digital word of mouth- Marketing’s most important strategy
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start … [Read more…]
Soundcheque CEO goes blind for charity
The CEO of online music licensing site Soundcheque will be become voluntarily blind for one week leading up to World Sight Day on October 9.
Microsoft to buy Minecraft for £2bn?
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft.
Ad blocking on the rise globally- 5% now censor ads with software
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report.